Premier League channel on Freeview

BT plans to make a dedicated Premier League channel available across a wide network of platforms, including Freeview and You View, following its shock acquisition of rights to 38 games a season.

Free-to-air homes will be able to enter an unlock code to access the subscription channel, which will be broadcast via DTV as well as broadband. BT is yet to confirm pricing for its 38-match-per-season package.

BT, which yesterday agreed a three-year deal to pay £246m per season for Premier League rights is keen to ensure wide distribution for the channel and is understood to have kicked off initial talks about wholesale deals with platform providers Sky and Virgin Media.

You View is also being earmarked as a likely route to market for the channel, with customers who access the IPTV service via BT’s broadband network likely to benefit from seeing it bundled into subscription packages.


The service will also be streamed via BT Vision, BT’s existing IPTV platform, which has attracted 679,000 subscribers.

BT’s chief executive Ian Livingston said: “BT is already investing £2.5bn in fibre broadband. Securing Premier League rights fits naturally with this, as consumers increasingly want to buy their broadband and entertainment services from a single provider.”

BT currently produces a football dedicated website, Life’s A Pitch, which includes a small amount of Vo D content, but will ramp up its production significantly ahead of the launch of its Premier League channel.

 The business, led by head of production Fergus Garber and head of sport Steve Norris, is likely to kick off a hunt for production partners capable of producing top quality live football coverage shortly.

As with Sky’s recently launched dedicated F1 channel, BT’s Premier League channel is likely to include a range of archive, magazine and analytical programming. 

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